Hi there. I've been doing UX work since long before it was called that. I've always believed that design should be user-centred and measurable. (See Empathy + Metrics)

If you're looking for someone who can

  1. advocate for the user
  2. grok mountains of quantitative and qualitative data to understand the users better
  3. come up with ideas for how we can serve the user better
  4. facilitate workshops to capture insights and ideas from the team
  5. write, sketch, wireframe and prototype
  6. iterate and refine designs with user testing
  7. run experiments to test new and changed designs
  8. coach and teach others to do the same

... then you might be looking for me. Don't hesitate to get in touch. I'm available in two

 

A Brief History of Tom

It was after studying engineering and working as a programmer that I discovered design. But I blame Jakob Nielsen for first infecting me with the usability mindset. Over my career, I've moved from traditional web designer to user researcher to conversion rate optimiser to lead UX person. I've worked in agency and start up settings.

Read on to see a few samples of my practice, and check out some articles in my blog.

 

Case Study: The Curious Case of the Blocked Sign Up Flow

UX for Flex-e-net Trader Voice connection system 

Designed, tested and optimised the user interface for Flex-e-net's powerful trader voice management software. They launched in 2008 in London and have since expanded globally, still using the interface I designed.

Flexenet - View Connections_1000.png

 

UI Concept for Mazuma personal finance website

 

UX for HiFX currency exchange system

Used rapid prototyping combined with several rounds of user testing to optimise an online currency transaction system that was highly usable and was praised from the first day it launched.

HiFX - Currency Exchange.png

 

MWM Consulting

Web design and Flash coding for a global Executive Search and Board Advisory firm

Designed and optimised the user interface for Flex-e-net's powerful trader voice management software. They launched in 2008 in London and have since expanded globally  

 

Web Design for Cabanon Press

Showcase site for two young illustrators who went on to great things.

My design was featured in a Web Design Index book.

CabanonPress.png

 

Web Design & Branding for Clinic Compare

Design for lead generation and comparison service.

ClinicCompare.jpg

 

Identities

A selection of some of the logos and identities I've created for clients.

 

Selected other print and web design work

... delivers exceptional results that combine beauty and efficacy.
— Jules Hopkinson, Director at MVF Global