Who am I?
The empathy + metrics guy.
Nearly 20 years of experience in scientific, UX-led digital design have taught me two things:
- effective designs change behaviour
- nobody can reliably predict which designs are going to be effective
When you have complex humans interacting with complex digital products, you get a fiesta of unpredictable, non-linear effects. Opinions — even expert ones — will only get you so far.
The good news is that finding a better design is possible with the right tools and an explorer's approach.
If you're intrepid enough to throw your cherished assumptions into the crucible, I'd like to talk with you.
Start with a case study, and then check out my blog.
Case Study: The Curious Case of the Blocked Sign Up Flow
UX for Flex-e-net Trader Voice connection system
Designed, tested and optimised the user interface for Flex-e-net's powerful trader voice management software. They launched in 2008 in London and have since expanded globally, still using the interface I designed.
UI Concept for Mazuma personal finance website
UX for HiFX currency exchange system
Used rapid prototyping combined with several rounds of user testing to optimise an online currency transaction system that was highly usable and was praised from the first day it launched.
Web design and Flash coding for a global Executive Search and Board Advisory firm
Web Design for Cabanon Press
Showcase site for two young illustrators who went on to great things.
My design was featured in a Web Design Index book.
Web Design & Branding for Clinic Compare
Design for lead generation and comparison service.
A selection of some of the logos and identities I've created for clients.