Step #1 — Understand
I would like for more people to sign up to my mailing list. There's a much bigger part to lead generation where I offer something tangible and valuable in return, but it won't hurt to have a more compelling sign up box. It will be something that I use at the bottom of my articles.
Step #2 – See|Do
Step #3 – Gather Atoms
Step #4 – Crazy Eights
Step #5 – UI Concept
Inspired by Josef Muller-Brockmann, updated with some chunky affordances for the digital age.
Step #6 – Critique
Please critique this in the comments now. How can I make this design better? What have I missed? What would you do differently?
I'm looking forward to hearing your frank and constructive criticism.