Double your output by solving the real problem

This happened to my team last month:

We wasted hours on a button. Choosing and tweaking a fiddly little icon, sweating over padding, exploring colours and gradients, starting to change nearby buttons too... 

We felt like we were following a rich vein of "making everything better." In reality, we were spinning our wheels. It was pathological scope creep.

In the end, we scrapped the lot. It took me 10 minutes to make what we actually needed: a simple little grey button with some green text.

When this happens on a tiny scale, like this button, it's not such a big deal. But on a grander scale, like an entire website, it can be a devastating waste of time. 

Read More