Is it better to begin knowing that it won’t be as good as you hope – but know that it’s another step on the path; or to begin believing that what you make will be perfect this time – and then face inevitable disappointment?

…as soon as I did nothing more than making the canvas really big, I was freed up to try all sorts of stuff out and shuffle it all around. Suddenly, I was getting through design work faster and feeling more satisfied…

What movement are we part of now? I’m talking about the movement towards data-driven decision making, ever deeper understanding of our users and customers and the focus on their experience with our services and products. The movement towards continual growth, learning and agile adaptation.

Effective websites aren’t put live and then left to gather dust. They function through regular attention and work. There’s always room to improve your conversion rate or to increase your traffic. There are always new online strategies to explore.