I'm a User Experience Designer & Researcher.

I was Head of User Research at a London web agency for 8 years, a Conversion Rate Optimisation Consultant with CRE for 2 and a co-founder of two of the UK's biggest lead gen start-ups.

Most people make the mistake of thinking design is what it looks like.
That’s not what we think design is. It’s not just what it looks like and feels like. Design is how it works.
— Steve Jobs

I've been passionate about great design, great user experiences and user testing for over 15 years. Websites, software interfaces, logos, icons, t-shirts, business cards and posters...

I enjoy creative challenges at every scale from tackling huge, complex information architecture down to tweaking a curve in a logo to perfection.


When not designing, I dance, teach and choreograph Lindy Hop around Europe and DJ vintage swinging music for dancers.

I'd be delighted to help make your website perform better. Just drop me a line.