I'm a User Experience Designer & Researcher.
I was Head of User Research at a London web agency for 8 years, a Conversion Rate Optimisation Consultant with CRE for 2 and a co-founder of two of the UK's biggest lead gen start-ups.
I've been passionate about great design, great user experiences and usability testing for over 20 years.
I enjoy creative challenges at every scale from tackling huge, complex information architecture down to tweaking a curve in a logo to perfection.
It was after studying engineering and working as a programmer that I discovered design. But I blame Jakob Nielsen for first infecting me with the usability mindset. Over my career, I've moved from traditional web designer to user researcher to conversion rate optimiser to UX-led growth optimiser.
When not designing, I dance, teach and choreograph Lindy Hop around Europe and DJ vintage swinging music for dancers.
I'd be delighted to help make your website perform better. Just drop me a line.