Six of the best articles I've come across recently on design thinking, creativity and app design.Read More
"Writing a first draft is basically where you have to (for an annoying week or two) make contact with the incredibly mediocre person that you are."
- Graham Linehan, talking with Adam Buxton on Chain Reaction, broadcast February 2014 on Radio 4.
Graham Linehan (@glinner) is the creator of Father Ted and The IT Crowd and thus is far from mediocre. That's why his insight is essential for anyone working in a creative field.
I have a theory that comedians are the ultimate user experience designers:
- They conjure emotions, surprise and delight, using nothing but words, actions and tone
- They start with a clear primary goal (to make their audience laugh)
- They sketch out ideas, fleshing out what feels good and tying things together into a story
- They do user testing turned up to 11, putting new material in front of baying crowds to get instant (and often brutal) feedback
- They split-test variations of words, tone and timing to optimize their laughter conversion rate
- Their sets are never "finished" but they ship them anyway.
From the same interview, this also sounds painfully familiar:
Graham Linehan: Do you sometimes think that something has to be perfect?
Adam Buxton: Yeah because you have these fantasies about what something might be...
Graham: And then you see the thing in front of you and it's terrible.
Adam: Yes, exactly. You just think, "oh no! That is way, way short of what I was imagining."
I'm often tempted to compare work-in-progress against completed work by heroes. Even more insidious: comparing the dream of perfection I have in my head against the ugly, imperfect real work in front of me.
And yet I'd never pit an embryo against a fully grown adult in any other competition.
That's why the greatest epiphany of my career was when I started giving myself permission to make an SFD – a Shitty First Draft.
I could suspend judgment until the SFD was done, letting it all pour out of my brain like so much pixilated effluent. Once it was out there in all its horribly mediocre glory, it was easy to make it better.
Graham Linehan again:
"Basically, you write something and it's not as good as the worst thing on television. And then you rewrite it and it gets a little bit better. And you rewrite it and it gets a little bit better... So you have to be able to be a bad writer before you can go on to make stuff really good. You've got to start. You've got to get on with things. That's the hardest part."
Writing, design, music, business strategy... It's all about taking imperfect action, making something happen. That seemingly perfect idea sitting in your head is worthless until you get it out into the real world.
Now when I've put a new project in my to-do list, I start with my favourite three-letter acronym.
- SFD homepage copy for split test
- SFD new sign up wireframes
- SFD iOS profile view
So go now and start. No expectations. No comparisons. No judgment.
Make your first draft, and make it shitty.
And let me know how you get on in the comments.
This is an experiment.
Here's the start of a self-talk story that's almost certainly happening inside a head near you now. If you can connect with this, add the next line in the comments.
Here we go...Read More
"Argh! It's obvious! Just use some basic common sense!"
Identify that feeling? I used to get frustrated with people who didn't display basic common sense.
Then I started user testing and it all changed...Read More
Does this sound familiar?
"Somewhere out there is something more interesting and more important than what you're doing right now. Go on and just check... maybe it's in your email... that blog... on Facebook..."Read More
There are just two simple things that separate UX design from graphic, web and other sorts of design.
Find out what they are now...Read More
Derek Halpern posted a video this week: "Why I hate split testing"
What a headline! He certainly got me watching. I was shaking my virtual fists at him: "what are you TALKING about?!"
But what is he really saying?Read More
I wrote a review of Visual Website Optimiser for TrustRadius. Find out who I recommend it for, what it does well and what it could do better right here:
Last month, one of my split tests resulted in about a £500,000 saving. If I were getting a modest 5% revenue share, that would mean £25,000 for one month’s work.
Sounds pretty good, right? And there are even bigger results coming soon.
But I'll never do revenue sharing. Here's why:Read More
By studying the opposite of what you want, you can identify important elements that aren't immediately obvious.
To work out what a terrible user experience for a web-based social network would be like, I brainstormed a load of nasty things that could happen. They fell into a few major categories:Read More